Can a Facebook Fan Page really help you?

Facebook is ruling our world. That is a hard fact. According to the latest reports internet users now devote more time to Facebook than any other website.
In it’s early days Facebook was there to help people connect with their friends and acquaintances. But times change. Facebook is becoming a critical tool for businesses. Social networking users make up a lion’s share of all adults online. In order to be successful, you need to be present where people spend most of their internet time. On Facebook. You don’t only need to be present there, you need to be pro-active.

More and more people are spending their time on Facebook, so if you have a business and don’t have a Facebook fan page yet, you are missing out on the free advertising opportunity Facebook has to offer.
Consumers frequently trust recommendations of their peers. That makes an ideal platform for businesses. Did you know that 60% of social media users create reviews or products and services? In fact, consumer-created reviews and ratings are the preferred source for information about product or service value, price and quality.
A few interesting facts about Facebook:

• Facebook has more than 750 million active users
• 50% of our active users log on to Facebook in any given day
• The average Facebook user has 130 friends.

And here are some arguments, why Facebook has a huge market potential:

• 70% of active online social networkers shop online, that is 12% more likely than the average adult internet user
• 53% of active adult social networkers follow a brand, while 32% follow a celebrity
• social networks and blogs reach over three-quarters of active internet users
• active adult social networkers are 75% more likely to be heavy spenders on music (than the average adult internet user)
• active adult social networkers are 47% more likely to be heavy spenders on clothing, shoes and accessories (than the average adult internet user)

If Facebook were a country, it would be the third-largest country in the world, after China and India.